Use These Stock Photos, and Other Actions for Allies

Each week, Karen Catlin shares five simple actions to create a more inclusive workplace and be a better ally.

Four individuals at a work table, sharing information on their laptops
Four individuals at a work table, sharing information on their laptops
Photo: CC BY 3.0 US Mapbox Uncharted ERG

1. Use stock photos of underrepresented people

“We created this photo set to promote the visibility of queer and gender-nonconforming (GNC) people in technology, who are often under-represented as workers powering the creative, technical, and business leadership of groundbreaking tech companies and products.”

Here’s the thing. Each time we use stock photos featuring people from underrepresented groups in our slide decks, blog posts, or event announcements, we can help bust stereotypes of what an engineer or other professional role “looks like.”

To help you find stock photos to use, I’ve curated a list of sites that specialize in increasing the visibility of women, people of color, members of the LGBTQ community, and people with differing abilities. Some are free, some are for a fee. Check them out here.

2. Don’t blame the work/family narrative

While I recommend reading the full article, here’s one critical point for allies. The work/family narrative is an all-too-common scapegoat for a lack of gender diversity. Better (a lot better) is to look for a core, underlying problem. As the data at one firm revealed,

“The real culprit was a general culture of overwork that hurt both men and women and locked gender inequality in place.”

If your organization oversells and rewards overdelivering and overwork, how will you start to change the culture?

3. Avoid gendered tagging of images

While I don’t develop algorithms (or haven’t in a long time), I can apply this same approach to images in my blog posts and social media posts. Specifically, I can avoid using gendered labels like “woman” or “man” in HTML ALT tags, which I use to describe the image for visually impaired users.

Instead, I can describe someone in an image as simply a “person” or “human.”

4. Plus, tag your images

5. Address racial slurs as harassment

I believe racial slurs are offensive and should be treated as workplace harassment. How about you?

— Karen Catlin, Founder and Author of Better Allies

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Everyday actions to create inclusive, engaging workplaces. Together, we can — and will — make a difference with the Better Allies® approach.

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